Forbes TOP 50 creators of 2025

Forbes Top 50 Creators of 2025
We’re proud to unveil the Forbes Top 50 Creators of 2025 — a prestigious global ranking celebrating the most influential, innovative, and fast-rising content creators who are redefining the digital landscape.
These visionaries don’t just create content — they shape culture, spark global conversations, and set the tone for the future of social media. This year’s list includes both household names and breakthrough talents who’ve made their mark with originality, consistency, and authenticity.
What unites every creator on this list?
A powerful personal brand and distinctive identity
Consistently engaging, high-impact content
Real influence on culture, community, and industry trends
Strategic partnerships with top global brands

This list is more than recognition — it’s a source of motivation for the next generation of creators. Remember: every icon started with a single post. Your journey could be next.
MrBeast 76M
Dhar Mann 4,7M
Jake Paul 28,4M
Rhett & Link 3,9M
Alex Cooper 5,4M
Charli D’Amelio 42,1M
Matt Rife 10,3M
Mark Rober 2,6M
Druski 10,3M
Khaby Lame 80M
Steven Bartlett 4,3M
Dixie D’Amelio 19,7M
Brent Rivera 24,3M
Dani Austin 2,3M
Rebecca Zamolo 3,3M
Logan Paul 27,1M
Nick DiGiovanni 3,7M
Nara Smith 4,7M
Marques Brownlee 5M
Emma Chamberlain 14,7M
Stokes Twins 128M
Ms. Rachel 3,4M
Ryan Kaji 39,6M
Sean «Jacksepticeye» McLoughlin 31M
Adam W 11,6M
Andre «Typical Gamer» Rebelo 15,8M
Markiplier 12M
Nick «Nickmercs» Kolcheff 4,08M
Kai Cenat 15,4M
Bailey Sarian 3M
Mikayla Nogueira 3,3M
Addison Rae 34,2M
Devon Rodriguez 9,5M
Alix Earle 4,4M
Erika Kullberg 5,5M
Alan Chikin Chow 2,2M
Haley Baylee 8,8M
Jake Shane 1, 1M
Hannah Stocking 27,2M
Josh Richards 5,8M
Lexi Rivera 8,1M
Monet McMichael 1,3M
Livvy Dunne 5,4M
IShowSpeed 38,8M
Brooke Monk 7,8M
iJustine 1,6M
Drew Afualo 1,3M
Xandra 616K
Jordan the Stallion 12,7M
Wisdom Kaye 7,5M
We celebrate the rise of a bold new wave of talent — and can’t wait to see who earns a spot in 2026.